Open rate: between 90% and 98% (average around 94%)
Click-through rate (CTR): around 20% to 30%
Conversion rate: usually between 5% and 15% depending on the campaign
ROAS (Return on ad spend): often above 4x, and up to 15x or more with good optimization
Reply rate: around 40% to 60% for interactive messages
→ Goal: Recover lost sales by re-engaging customers who abandoned their cart.
⚙ How it works:
Send an automated message 15 minutes after the cart is abandoned (Abandoned Cart trigger).
Include a product image, the customer's first name, and a time-limited offer (e.g. "10% off if you complete your purchase within the hour").
Add a direct link to the checkout page to make converting easier.
The flow stops on its own if the customer places an order in the meantime.
Integration available with Klaviyo (Scale plan).
Template 1: Without a promotion
Hi Camille 👋,
We noticed you left some items in your cart.
If you would like to complete your order, click here: https://exemple.com/checkout
Feel free to reach out if you have any questions!
Value: Strong visibility thanks to WhatsApp's high open rates, reminder-driven conversion, and a smooth customer experience.
Template 2: With a promotion
Hi Camille,
Your cart is still waiting for you! Enjoy 10% off if you complete your purchase within the hour.
Don't miss this offer: https://exemple.com/checkout
Value: Maximum visibility, conversions boosted by urgency and the incentive, and a simplified customer journey.
Template 3: With a promotion
Hey Camille,
You only have 30 minutes left to get 10% off your cart!
Complete your order quickly here:
Value: Faster conversion thanks to urgency, optimal visibility, and a frictionless customer experience.
→ Goal: Build hype and reward loyal customers with early access to new products.
⚙ How it works:
Create a VIP list in Lists & Segments (filled for example by a magic link and the Add to list action) to share teasers (images, short videos) of upcoming launches.
Offer pre-order perks, such as free shipping or a small gift.
If you run a referral program, add an incentive: "Invite a friend to join and get 5 € off."
Message 1
New launch tomorrow! Join our VIP club for early access + free shipping: https://exemple.com/vip
Share with a friend and get 5 € off!
Value: Creates a feeling of exclusivity, generates natural word of mouth, and identifies your most engaged customers.
Message 2
Be the first to discover our new product! VIP access + a gift with every pre-order: https://exemple.com/vip
Invite a friend and get 5 € off your next order.
Value: Strengthens loyalty, boosts engagement, and encourages referrals.
→ Goal: Drive sales spikes during high-traffic periods (e.g. Black Friday, Christmas).
⚙ How it works:
Launch time-limited offers via WhatsApp with eye-catching visuals (image, video, or GIF if MM Lite is enabled on your number: contact support to enable it) and clear calls to action.
Segment customers for personalized offers (segments: Scale plan), for example contacts who placed at least 2 orders, those who never ordered, or those in your VIP list.
Create urgency with countdowns (e.g. "Ends at 6pm today!").
Black Friday:
Hey Camille,
It's the Black Friday flash sale: 20% off everything until 6pm. I recommend you grab it fast.
Don't let this one slip away.
Value: Taps into impulse buying, maximizes reach, and boosts revenue during high-traffic periods.
Christmas flash offer:
Hey Camille,
Christmas flash offer: 25% off a special selection until 8pm tonight.
Treat yourself.
Value: Creates urgency, targets customers with personalized offers, and drives seasonal sales.
→ Goal: Increase repeat purchases and strengthen the customer relationship.
⚙ How it works:
Let customers earn points with every purchase and check their balance with a keyword (e.g. "Points"), using an Inbound Message automation.
Points are managed by your loyalty tool: the API Call node (Scale plan) lets you query it from an automation. For a simple counter, the Manage contact variables action (Scale plan) can increment a contact variable (for example "+20" with every purchase).
Offer personalized rewards (e.g. "Use your 50 points to get 15% off!").
Send reminders about points expiring soon to prompt action.
Message 1: Points earned confirmation
Hi Camille 👋,
Thank you for your purchase! You just earned 20 points. To check your balance, simply send "Points".
Value: Strengthens customer engagement by rewarding every purchase and encourages interaction.
Message 2: Personalized offer
Hey Camille,
You have 50 points available! Use them to get 15% off your next order.
Go ahead and enjoy it.
Value: Encourages loyalty through personalized rewards and drives repeat purchases.
→ Goal: Increase cross-selling and product discovery with tailored suggestions.
⚙ How it works:
Use purchase history to recommend complementary items: in a Post Purchase automation, the Filter on product condition (Scale plan) targets customers who bought a specific product. Recommendations rely on purchases, not on browsing.
Send messages with product images, links, and quick reply buttons (e.g. "Yes, tell me more" / "No thanks").
Keep the tone casual and relevant to the customer's preferences.
See Filter by Product for Cross-sell and Upsell.
Message 1: Soft suggestion
Hey Camille,
We saw you liked [Product A]. What do you think of this product that goes well with it? [Image of product B]
Reply "Yes" if you want to know more, or "No" to skip.
Value: Encourages product discovery in a natural, engaging way.
Message 2: Invitation to discover
Hey Camille,
Here is a selection just for you, based on what you have already bought: [Image of product C]
Say "Yes" if you want more info!
Value: Personalizes the customer experience and drives cross-selling
→ Goal: Collect customer feedback and show that their opinion matters.
⚙ How it works:
Send a short survey 3 days after delivery (e.g. "Rate your purchase from 1 to 5"): Shipment Update trigger with the Delivered status, then a Wait time and a template.
Encourage replies with a small reward (e.g. "5% off your next order").
Use the feedback to improve your offer and identify brand ambassadors.
Message 1: Invitation to rate the purchase
Hi Camille 👋,
Your order has arrived!
Could you rate your shopping experience with [brand name]?
Simply reply with these 2 buttons
Value: Shows that customer feedback matters and encourages engagement.
Message 2: Thank you and follow-up
Thank you for your feedback, Camille! If you have any suggestions, feel free to share them with us.
Enjoy your discount here: https://exemple.com/reduction
Value: Strengthens the customer relationship and values their contribution.
→ Goal: Turn prospects into direct conversations and qualify leads quickly.
⚙ How it works:
Run a clickable ad (e.g. "Discover our exclusive offers!") that redirects to WhatsApp.
Offer an immediate incentive (e.g. "Reply now for 10% off").
Reply automatically to the ad's pre-filled message with an Inbound Message automation.
Use the replies to personalize follow-ups and guide people toward the sale.
See Step-by-step guide to Click to WhatsApp (CTWA) ads.
Message 1: Simple invitation
Hello! 👋
Discover our exclusive offers, just for you.
Reply now to get 10% off!
Value: Engages prospects quickly, makes direct conversion easy, and personalizes the follow-up.
