Kanal offers four plans designed to match your brand's maturity and volume on WhatsApp. This article walks you through what each plan includes, and above all: which one to choose for your situation.
👉 Always up-to-date pricing and features: for the latest version, check our official pricing page: https://getkanal.com/pricing.
All plans are commitment-free: you can upgrade, downgrade, or cancel at any time.
If you already handle volume on Shopify, Scale or Business are almost always the best choices: they unlock the features that actually generate revenue (AI Agent, segments, multi-market, advanced automations, unlimited upsell), and in practice the subscription pays for itself very quickly thanks to the additional revenue generated on WhatsApp. Pro is an entry-level plan reserved for brands with very low revenue (around 100 €/month). Agency, for its part, is a premium plan built for agencies and multi-account brands.
The entry-level plan to discover WhatsApp as a channel. Average additional revenue observed: +7%.
Included:
1 user
Chat Widget & Inbox
Abandoned cart recovery
Performance dashboard
WhatsApp campaigns
Not included: AI Agent, custom segments, multi-market, advanced automations, unlimited upsell, Klaviyo integration, dedicated account manager.
Who is it for? Only brands that are just starting out with very low revenue (around 100 €/month). As soon as your order volume grows, this plan becomes too limited to tap into WhatsApp's real potential. In most cases, we recommend starting directly on Scale.
The plan chosen by most of our growing customers. It unlocks nearly every revenue-generating feature: AI Agent, segments, multi-market, advanced automations, unlimited upsell. Average additional revenue observed: +21% (that is 3 times more than on the Pro plan).
Everything in Pro, plus:
5 users
AI Agent (new): smart automated replies to your customers
Custom segments to target your campaigns precisely
Multi-market (+50 €/month per additional market)
Advanced automations: Carousel templates, Shopify conditions, A/B testing, contact variables, discount codes, API access
Unlimited upsell (post-purchase automations with no limit)
Klaviyo integration
Not included: dedicated account manager (available from the Business plan), setup by our experts, on-demand campaigns, Gorgias integration.
Who is it for? The vast majority of our customers. As soon as you have steady order volume and abandoned carts to recover, the Scale subscription pays for itself very quickly. With an average additional revenue of +21%, the return on investment is immediate within the first weeks for most brands.
The turnkey plan for brands that prefer to delegate setup, optimization, and campaigns to our experts rather than manage it in-house. You save time, you get ongoing advice, and you benefit from a dedicated account manager.
Everything in Scale, plus:
Unlimited users
Flow setup by our experts: abandoned cart, win-back, post-purchase, opt-in, etc., configured for you
Continuous optimization: our experts rework your flows to maximize performance
On-demand campaigns: we launch your WhatsApp campaigns for you
Gorgias integration
Dedicated account manager
Who is it for? Brands with high order volume or those that do not have time to manage WhatsApp in-house. With setup and continuous optimization by our experts, you avoid common mistakes and get the most out of the channel from the first month. The 350 €/month investment is quickly offset by the revenue generated and the time saved.
The premium plan for agencies and multi-account brands that want a WhatsApp strategy run end to end by our team.
Everything in Business, plus:
WhatsApp strategy run by our team
Marketing creative production
Campaign copywriting
Consolidated reporting per client
Pro (89 €): only if you are just starting out with very low revenue. You will quickly hit its limits.
Scale (149 €), our default recommendation: for the vast majority of brands. Nearly every revenue-generating feature, +21% on average, pays for itself very quickly as soon as you have volume.
Business (350 €), if you want to delegate: setup, optimization, and campaigns handled by our experts, plus a dedicated account manager. Ideal as soon as you have volume and no desire to manage it in-house.
Agency (1 900 €): reserved for agencies and multi-account setups.
Kanal evolves continuously: new integrations, automations, and features are added to the various plans on a regular basis. For the exact, most up-to-date composition of each plan and the current pricing, go to https://getkanal.com/pricing.
Hesitating between Scale and Business, or want to confirm that the plan you picked matches your order volume? Contact our team through the support chat in your Kanal interface: we will point you to the most relevant plan for your brand in just a few messages.
