Nailing BFCM (Black Friday Cyber Monday) on WhatsApp

One of our clients generated 240K€ in a single day with 110K€ in net profit during their Black Friday thanks to a simple but remarkably effective strategy combining email and WhatsApp.

The concept in a nutshell

The idea is simple but powerful:

1. Create an exclusive VIP list for your Black Friday

2. Offer an attractive giveaway (e.g. 100 "golden tickets" up for grabs)

3. Collect the emails AND WhatsApp numbers of your prospects

4. Warm up your audience for 10-14 days before the launch

5. Explode your sales on launch day with an ultra-targeted messaging strategy

Result: An ultra-engaged audience that eagerly awaits your launch and buys massively from the moment it opens.

Step 1: Create your irresistible VIP offer

Define your "golden ticket" giveaway

Your giveaway must be a "no brainer": so obvious and desirable that people sign up without thinking.

Examples by industry:

• Cosmetics: 100 golden tickets to win a year of products

• Apparel: 50 golden tickets to win 1000€ of shopping

• Travel: 10 golden tickets to win an all-inclusive trip

• Food: 100 golden tickets to win a free one-year subscription

The giveaway rules:

• 100 golden tickets to distribute among VIP members

• To enter: be a VIP member + place an order during Black Friday

• Each ticket can win up to a year of products

Define your VIP perks

Highlight 4 VIP perks:

1. Access to exclusive products

2. The biggest promos of the year

3. Gifts in every order

4. Automatic entry into the "golden tickets" giveaway

💡 Tip: The golden ticket should be the main perk you highlight, since it is the most viral and creates the most FOMO.

Step 2: Create your landing page and thank you page

The signup landing page

Create a clear page that explains:

• The 4 perks of being a VIP

• The "golden tickets" giveaway (rules, prizes)

• A simple form: First name + Email

Important: Do NOT ask for the WhatsApp number here. You will collect it right after, on the thank you page.

The thank you page (the key to the system)

After the email signup, redirect to a thank you page hosted on your site.

Sample message:

"Thanks for joining the VIP Club! 🎉

Double your chances of winning and get the exclusive perks directly on WhatsApp.

[Button: Activate WhatsApp VIP]"

💡 Kanal tip: Add a short video of yourself explaining the extra perks of signing up on WhatsApp (A/B test it, sometimes plain text converts better).

Step 3: Set up the WhatsApp message on the thank you page

Installing the Kanal message

1. Add a WhatsApp block on your website with a CTA such as “Activate WhatsApp VIP” for example

Setting up the pre-filled message

The message your prospects will automatically send must be pre-written:

Recommended message:

I want to join the Black Friday VIP Club and enter the 100 golden tickets giveaway!

(SEND THIS MESSAGE)

⚠ NOTE: Make sure to add (SEND THIS MESSAGE) at the end. Without it, many people think they are signed up without actually having sent the message.

Integration on your thank you page

Copy the specific WhatsApp link and add it to your thank you page as the main CTA button.

Step 4: Create your WhatsApp automation flow

Create the VIP list

1. Go to Lists & Segments > Lists

2. Create a new list: "VIP Black Friday 2025"

Build the WhatsApp welcome flow

💡 Kanal tip 1: Remember to add a visual (image or .mp4 video) in the header of each message → better conversion.

💡 Kanal tip 2: Add a short video of yourself explaining the extra perks of signing up on WhatsApp (A/B test it, sometimes plain text converts better).

Go to Automations > Create an automation > Trigger: Keyword

Trigger: When someone sends the pre-filled message (detect the keywords: "VIP", "Club VIP", "golden tickets") or directly the message with “Exactly matches”

1. Go to Widget & QR Code

2. QR Code and Link generator

3. Paste your trigger message into the “message sent on WhatsApp”

4. Copy the link

5. Paste this link into the CTA on Shopify

Message 1: Immediate confirmation

Welcome to the Black Friday VIP Club! 🎉

You are now one of our exclusive VIP members and you are automatically entered into the draw for the 100 GOLDEN TICKETS! 🎫✨

Here is what awaits you:
✅ Priority access to the best offers
✅ Exclusive products reserved for VIPs
✅ Gifts in every order
✅ A chance to win up to 1 year of free products

Black Friday starts on [DATE] at [TIME] sharp.

I will message you on WhatsApp 2 minutes before the launch so you don't miss a thing. 🔥

See you soon!

Action after this message: Add the contact to the list "VIP Black Friday 2025"

Message 2: Reassurance + Social Proof (4h later) - optional

Hey [First name]! 👋

Just a quick message to remind you that you made the right choice by joining the VIP Club.

Last year's VIP customers loved it:

⭐⭐⭐⭐⭐ "I won a golden ticket and received 6 months of free products, incredible!" - Marie L.

⭐⭐⭐⭐⭐ "The VIP offers were truly exceptional, I saved more than 200€" - Thomas B.

This year, we are doubling down with 100 golden tickets up for grabs. 🎁

Stay tuned, the countdown has started!

Step 5: The warm-up campaigns (D-7 to D-1)

On WhatsApp

Starting at D-7, send one WhatsApp campaign per day to your "VIP Black Friday 2025" list.

Go to: Campaigns > Create a campaign

Example D-7 campaign

Subject (for you): D-7 Black Friday - Perks reminder

Message:

Only 7 days until the VIP Black Friday! ⏰

As a reminder, here is what awaits you as a VIP member:

🎁 100 golden tickets to win (value: up to 1 year of products)
💰 The biggest promos of the year
🎀 Gifts included in every order
✨ Access to exclusive products

The launch takes place on [DATE] at [TIME] sharp.

I will message you on WhatsApp 2 minutes before. 🔔

Be ready! 🔥

Repeat this type of message every day, changing the angle:

• D-6: Customer testimonials from last year

• D-5: Sneak peek of an exclusive product

• D-4: Reminder of the giveaway rules

• D-3: Creating urgency ("Only X VIP spots left")

• D-2: Behind the scenes of the preparation

• D-1: Final countdown

On Email (via Klaviyo)

Same strategy with 1 email per day to keep both channels in sync.

💡 Bonus: The WhatsApp button in your emails

In your warm-up emails, add a button:

"Notify me when the Black Friday starts on WhatsApp"

Strategy:

1. Create a specific "Click to Chat" link with the message: "Notify me 2 min before the launch!"

2. Add these people to a sub-list: "Ultra Hot VIPs"

3. These people will have an even higher purchase rate on launch day

Example from one of our clients redirecting their email subscribers to join the club on WhatsApp.

Step 6: Launch day - The launch sequence

KANAL TIP: Remember to add a visual (image or .mp4 video) in the header of each template → better conversion.

WhatsApp message 1: 24h before the launch

🚨 VIP ALERT 🚨

In EXACTLY 24h, the VIP Black Friday begins.

Get ready to:
✅ Discover our exclusive products
✅ Enjoy the biggest promos of the year
✅ Try your luck for the 100 golden tickets

Be on the site within 2 minutes flat. ⏱

[Button: Go to the site]

WhatsApp message 2: 5 minutes before launch (9:55am)

IT'S ON! 🔥

The VIP Black Friday is NOW live!

The first 100 golden tickets are going fast... Don't wait! 🎫⚡

Happy shopping! 🛍

[CTA: Order now]

Email 1: Morning (10:15am)

Send a full recap email with all the products, offers, and giveaway rules.

Email 2: Noon (1:00pm)

Create FOMO:

⚠ Already 47 golden tickets won!

53 tickets left to win... Don't miss your chance!

[CTA: Try my luck]

WhatsApp message 3: Afternoon (4:00pm)

Hey [First name]! 👋

VIP Black Friday update:

🎫 Only 35 golden tickets left
⏰ Only 8h until the end

If you are still hesitating, it's now or never! 🔥

[Button: I'm in]

Email 3: Evening (8:00pm)

Final urgency message:

FINAL HOURS ⏰

The VIP Black Friday ends in 4 hours.

12 golden tickets are still up for grabs.

This is your last chance! 🔥

[CTA: Last chance]

Step 7: Measure your results

In Kanal

Go to Home > Campaigns to track:

• The open rate of your messages

• The click rate on your campaign buttons

Questions related to this strategy