To know whether a sale was generated thanks to WhatsApp, Kanal uses a simple, customizable attribution model.
The rule is the following: if a customer receives one of your marketing templates and places an order within the attribution window you have defined, then that order is attributed to Kanal.
At the top right of the dashboard, you have two essential filters:
Attribution window: You choose the duration (12h, 1 day, 2 days, 3 days...). A 5-day window is a good starting point.
Time Period: Filter the data to see results over a specific period (the last 7 days, last month, etc.).
At the top of the page, you will find 5 indicators that sum up your account's overall performance over the selected period:
CONVERSATIONS: The total number of conversations started.
ORDERS: The total number of Shopify orders attributed to Kanal.
REVENUE: The total revenue generated by these orders.
CONVERSION RATE: The percentage of conversations that led to an order.
ROAS (Return On Ad Spend): The return on investment. It is the most important number: for every 1€ spent on Meta conversation fees, how many euros did you generate? A x20 ROAS means every euro invested brought you 20 back.
Below the KPIs, three tabs let you refine your analysis.
1. The "Campaigns" tab
This is the default view. It lets you compare the performance of each of your marketing campaigns. For each campaign, you can see:
Sendings: The number of messages sent.
Read Rate: The percentage of messages that were read (an engagement indicator).
Orders: The number of orders generated by this specific campaign.
Cost: The total cost in Meta fees for this campaign.
Revenue & ROAS: The revenue and return on investment specific to this campaign.
2. The "WhatsApp Templates" tab
This view is very useful for understanding which types of messages work best, regardless of the campaign. You can see the performance (orders, revenue...) of each template you sent. It is ideal for identifying your best-performing messages.
3. The "Shopify Orders" tab
This is your logbook. This tab shows you the detailed list of every individual order attributed to Kanal. It gives you full transparency on the data and lets you verify precisely which sales were influenced by your actions on WhatsApp.
