The Kanal Home page shows the latest orders generated through WhatsApp. You can see what each order brought in and go back to the conversation that led to the purchase.
Where to find them
Open Home in the sidebar, then scroll down to the Latest attributed orders block. It shows the last 5 orders attributed to Kanal.
What the table contains
For each order, the table shows the Shopify order number, its origin, the customer, the order date and time, and the revenue attributed to Kanal.
The 4 possible origins
Flow: the order comes from an automation. This is the most common origin.
Campaign: the order comes from a campaign, whose name is shown.
AI Agent: the order follows an exchange with the AI Agent.
Human: the order follows an exchange handled by your team from the Inbox.
An order has only one origin: the last message the customer received before their purchase, within the attribution window. See How does analytics work on Kanal?
Go back to the conversation
Click an order in the table: you are taken to the Inbox, straight to the customer's WhatsApp conversation. You then see the whole exchange: the message sent, the customer's replies and any exchanges with your team.
This is useful to check what triggered the purchase, understand the questions asked before the order, or get back in touch with a customer who just ordered.
The block only shows the last 5 orders. To see all the orders of a campaign, open its performance page. See Analyze the performance of your WhatsApp campaigns.