To give you full transparency on your operating costs, this article breaks down the billing model applied to AI interactions.
Unlike regular messages, which can be billed per unit based on Meta sessions, the AI Agent runs on a cost per generated answer.
Single rate: Each answer delivered by the AI Agent is billed 0,05 € (5 cents).
WhatsApp sometimes enforces technical limits on message length or display to keep messages readable on mobile. For this reason, the AI Agent may split a single answer into two or three consecutive messages.
The key point to remember:
No matter how many text bubbles (messages) are sent to answer one specific customer question, you are only billed once.
A customer asks a complex question about your delivery times.
The AI replies with:
Message 1 : "Hello! Our delivery times depend on your location."
Message 2 : "For France, allow 48 hours. For Europe, allow 4 to 5 business days."
Total billed for this interaction: 0,05 €.
This per-answer billing system has several advantages for your store:
Predictability: You know exactly what helping a customer costs you, no matter how wordy the AI gets.
WhatsApp optimization: The AI is free to structure its messages for maximum readability without increasing your costs.
Cost efficiency: At 5 cents per answer, handling a support ticket costs drastically less than a human agent, while delivering an instant reply.
You can track AI Agent spending directly in your Kanal interface:
Go to Settings > Message Billing.
The total amount consumed by the AI is included in your overall balance and charged through your usual Auto-refill system.
Note on Meta fees: The AI Agent billing (0,05 €) covers Kanal's AI service.
