Our team is here to help! Reach out via chat or book a call with your CSM.
💬 Bonus tip: Combine 2-3 mechanics to maximize impact. For example: Gift guide + Flash offer + Golden Ticket.
The concept: Virtually slip a winning ticket into some of the orders placed during the period. Customers find out if they won via WhatsApp. The idea is to reward after the fact customers who already ordered, not to make them believe there is a physical item in their package.
Sample message:
Message if they win:
💡 Tip: Set 3-5% of winners. The "lottery" effect drives engagement even among non-winners.
The concept: Announce that X orders placed this weekend will be fully refunded. Winners drawn at random among buyers.
Sample message:
💡 Tip: Create an automatic post-purchase flow that confirms entry into the draw. It reassures and engages.
The concept: Help your customers find THE perfect gift with a mini WhatsApp questionnaire.
💡 Tip: Keep it to 2-3 questions maximum. The shorter it is, the higher the completion rate.
The concept: Create urgency with an exclusive, very time-limited offer.
Sample message:
💡 Tip: Send the follow-up only to those who have not bought yet. Kanal makes it easy to create this segment.
The concept: Give your WhatsApp subscribers (via segments) early access to your Valentine's Day collection or offer.
Sample message:
💡 Tip: WhatsApp exclusivity strengthens the perceived value of the channel. Your customers will want to stay subscribed.
The concept: Remind customers of the order deadline to get delivered on time.
Sample message:
💡 Tip: Send this message 3-4 days before the real deadline. It leaves a buffer in case of carrier delays.
The concept: Don't forget those who treat themselves AFTER February 14 (singles, latecomers, or just because).
Sample message (sent on 02/15):
💡 Tip: This message converts surprisingly well. Many people wait until the commercial "pressure" is over to buy.
Segment your base: active customers, VIPs, dormant... tailor the message
Prepare your visuals: square or vertical format, readable on mobile
Test your links: nothing worse than a broken link
Schedule your sends: avoid Monday morning and Sunday evening
Plan the follow-ups: 1 follow-up max for non-openers
D-10 | Collection teaser / Gift guide |
D-7 | Main offer launch |
D-5 | Non-buyers follow-up |
D-3 | Delivery deadline reminder |
D-1 | Last chance |
D+1 | "Self Love" offer |
Our team is here to help! Reach out via chat or book a call with your CSM.
Book a call💬 Bonus tip: Combine 2-3 mechanics to maximize impact. For example: Gift guide + Flash offer + Golden Ticket.
Happy Valentine's Day to your customers! 💕
