MMLite (Marketing Messages Lite API) is the new WhatsApp API built by Meta, dedicated specifically to marketing use cases.
Unlike the standard Cloud API used until now, MMLite is purpose-built for high-volume campaign sends, with improved performance, fewer technical limitations, and richer marketing features.
The MMLite API stands out for its marketing campaign optimization: it delivers better deliverability and engagement rates while keeping costs under control.
👇 The concrete benefits of MMLite
✅ Stronger deliverability thanks to a sending infrastructure fully optimized by Meta, MMLite ensures more messages delivered, shorter delivery times, and better read rates.
✅ Smart routing and automatic optimization Meta handles the full orchestration of your sends: pacing, prioritization, retries... Your campaigns are automatically optimized to maximize conversions, with no action needed on your side.
✅ Exclusive features MMLite unlocks several new capabilities:
Removal of the WhatsApp provider mention (e.g. "app.getkanal.com") at the top of the message
Sending animated GIFs
Access to Meta's upcoming marketing features ✨
👉 In short: more added value, a simpler experience, and optimized performance for your WhatsApp campaigns.
It is very simple: just 3 clicks (we promise it takes less than a minute) to allow Kanal to use this new API on your account.
1⃣ You will receive an email from META similar to this one. Click "Accept the terms and conditions to get started" 👇
2⃣ Click "Reply" on the right side of your screen 👇
3⃣ Click "Review" 👇
4⃣ Click "Continue" 👇
5⃣ Click "Finish" 👇
👏 That's it! You are now on MMLite and benefit from better deliverability, optimized performance, and exclusive features for your WhatsApp campaigns.
