Here is your roadmap to adapt your WhatsApp automations and campaigns to Q2 trends.
This month's desires: Family, nature, gardening, spring preparations.
April 1: April Fools' Day (a chance for a funny message or a "No joke" offer).
April 5 & 6: Easter Sunday and Monday 🐣.
Easter campaign: Start communicating 2 to 3 weeks ahead.
Automation idea: Create a Magic Link for a "virtual egg hunt". The customer scans a QR code on your site or Instagram, sends a keyword, and receives a dynamic promo code via the Generate discount code node.
Target segment: Your "Loyal" customers, to give them priority access to your spring collections.
This month's desires: Gifts, gratitude, outdoor activities, long weekends.
May 1: Labor Day (FR).
May 10: Mother's Day (US).
May 31: Mother's Day (FR) 💐.
Maximum anticipation: Mother's Day is one of the biggest events of the year. Start your campaigns 3 to 4 weeks ahead (early May).
The "Discount" node: Offer fixed amounts (e.g. -10€) rather than percentages. It often resonates more for a gift purchase.
Support management: With the many long weekends in May, use Quiet Hours to let your customers know about potentially longer delivery times.
This month's desires: Vacations, travel, beach, celebrations, sales.
June 15 (US) / June 21 (FR): Father's Day 👔.
June 21: First day of Summer & Fête de la Musique.
Late June: Start of the summer sales (FR).
Father's Day: Launch your campaign 2 weeks ahead. Use a short video (UGC) showing your products as the "perfect gift".
Sales preparation: Now is the time to warm up your account. Send a "teaser" campaign to your VIP segments to offer them a preview.
Post-purchase automation: In June, people travel. Make sure your Shipment Update flow is perfectly set up so your customers can track their package even on vacation.
Don't blast everyone. Use Q1 data (January-March) to create a segment:
"Customers who bought in February (Valentine's Day)" -> They are probably looking for Mother's/Father's Day gifts.
For each event, create a specific template. Meta approves templates within a few hours, but for Q2, allow 48h of lead time to be safe.
Tip: Use quick reply buttons like "See gift ideas" or "Find my size" to start the conversation.
The message of your Abandoned Cart flow in April should not be the same as in June.
In April: Highlight renewal and spring.
In June: Highlight vacation urgency and fast delivery before departure.
Month | Flagship event | Recommended Kanal action |
April | Easter | Campaign 2 weeks ahead + "Egg hunt" Magic Link. |
May | Mother's Day | Campaign 4 weeks ahead + Dynamic promo codes. |
June | Sales & Summer | VIP teaser + Updated delivery flows (Shipment). |
