💬 Average stats on WhatsApp:
Open rate: between 90% and 98% (average around 94%)
Click-through rate (CTR): around 20% to 30%
Conversion rate: usually between 5% and 15% depending on the campaign
ROAS (Return on ad spend): often above 4x, and up to 15x or more with good optimization
Reply rate: around 40% to 60% for interactive messages
Hey Emma,
We saw you left a few items in your cart. Sometimes we just forget… If you want to complete your order, now is the time!
Context: Reminds Emma she can easily pick up her order again, with no pressure.
Buttons:
Complete my order
View my cart
Need help
Hey Lucas,
Your cart is still waiting! To help you decide, here is 10% off if you complete your order within the hour.
Context: Creates urgency and makes Lucas feel valued with a personalized offer.
Buttons:
Claim the offer
View my cart
No thanks
Hey Chloé,
You are one of our VIP customers! Get an early look at our new collection, with free shipping just for you.
Context: Reinforces exclusivity and the special relationship with Chloé.
Buttons:
Discover the collection
Learn more
Hey Maxime,
It's the flash sale of the moment: 20% off sitewide until 6pm tonight.
The perfect time to treat yourself or get your gifts ready!
Context: Highlights the scarcity of the offer and pushes Maxime to act fast.
Buttons:
Claim the offer
See what's new
Hey Clara,
We thought of you! This product would go perfectly with your last order.
Want to know more or see other suggestions?
Context: Shows Clara her tastes are taken into account and offers a personalized experience.
Buttons:
Yes, tell me more
See other ideas
No thanks
Hey Antoine,
Good news: you have 80 loyalty points! You can use them to get a discount on your next order. Want to know how it works?
Context: Rewards Antoine's loyalty and encourages him to use his perks.
Buttons:
Use my points
Learn more
Hey Julie,
Did your order arrive safely? We would love your feedback! Rate your experience from 1 to 5 and get 5% off your next order.
Context: Shows Julie her opinion matters and rewards her participation.
Buttons:
Leave a review
Later
Hey Hugo,
Good news: the product you were waiting for is back in stock! Want us to set one aside for you?
Context: Builds excitement and pushes Hugo to buy quickly.
Buttons:
Yes, I want it
View the product
Happy birthday Manon!
To celebrate, enjoy 20% off sitewide today.
Context: Personalizes the experience and creates a memorable shopping moment.
Buttons:
Use my gift
See what's new
Welcome, Sarah!
Enjoy 10% off your first order with the code BIENVENUE.
Context: Welcomes Sarah and gets her to take action from the very first touchpoint.
Buttons:
Discover the store
See the best sellers
Hey Julien,
Our best seller is on sale today only! Enjoy 25% off before midnight.
Context: Spotlights a star product and creates urgency.
Buttons:
See the offer
Add to cart
