Open rate: between 90% and 98% (average around 94%)
Click-through rate (CTR): around 20% to 30%
Conversion rate: usually between 5% and 15% depending on the campaign
ROAS (Return on ad spend): often above 4x, and up to 15x or more with good optimization
Reply rate: around 40% to 60% for interactive messages
→ Goal: Recover lost sales by re-engaging customers who abandoned their cart.
⚙ How it works:
Send an automated message 15 minutes after the cart is abandoned.
Include a product image, the customer's first name, and a time-limited offer (e.g. "10% off if you complete your purchase within the hour").
Add a direct link to the checkout page to make converting easier.
Integration available with Klaviyo.
Template 1 – Without a promotion
Hi Camille 👋,
We noticed you left some items in your cart.
If you would like to complete your order, click here: https://exemple.com/checkout
Feel free to reach out if you have any questions!
Value: Strong visibility thanks to WhatsApp's high open rates, reminder-driven conversion, and a smooth customer experience.
Template 2 – With a promotion
Hi Camille,
Your cart is still waiting for you! Enjoy 10% off if you complete your purchase within the hour.
Don't miss this offer: https://exemple.com/checkout
Value: Maximum visibility, conversions boosted by urgency and the incentive, and a simplified customer journey.
Template 3 – With a promotion
Hey Camille,
You only have 30 minutes left to get 10% off your cart!
Complete your order quickly here:
Value: Faster conversion thanks to urgency, optimal visibility, and a frictionless customer experience.
→ Goal: Build hype and reward loyal customers with early access to new products.
⚙ How it works:
Create a WhatsApp channel dedicated to VIP subscribers to share teasers (images, short videos) of upcoming launches.
Offer pre-order perks, such as free shipping or a small gift.
Add a referral incentive: "Invite a friend to join and get 5 € off."
Message 1
New launch tomorrow! Join our VIP channel for early access + free shipping: https://exemple.com/vip
Share with a friend and get 5 € off!
Value: Creates a feeling of exclusivity, generates natural word of mouth, and identifies your most engaged customers.
Message 2
Be the first to discover our new product! VIP access + a gift with every pre-order: https://exemple.com/vip
Invite a friend and get 5 € off your next order.
Value: Strengthens loyalty, boosts engagement, and encourages referrals.
→ Goal: Drive sales spikes during high-traffic periods (e.g. Black Friday, Christmas).
⚙ How it works:
Launch time-limited offers via WhatsApp with eye-catching visuals (image/GIF) and clear calls to action.
Segment customers (new, loyal, VIP) for personalized offers.
Create urgency with countdowns (e.g. "Ends at 6pm today!").
Black Friday:
Hey Camille,
It's the Black Friday flash sale: 20% off everything until 6pm.I recommend you grab it fast.
Don't let this one slip away.
Value: Taps into impulse buying, maximizes reach, and boosts revenue during high-traffic periods.
Christmas flash offer:
Hey Camille,
Christmas flash offer: 25% off a special selection until 8pm tonight.
Treat yourself.
Value: Creates urgency, targets customers with personalized offers, and drives seasonal sales.
→ Goal: Increase repeat purchases and strengthen the customer relationship.
⚙ How it works:
Set up a points system via WhatsApp: earn points with every purchase, check your balance with a keyword (e.g. "Points").
Offer personalized rewards (e.g. "Use your 50 points to get 15% off!").
Send monthly reminders about points expiring soon to prompt action.
Message 1 – Points earned confirmation
Hi Camille 👋,
Thank you for your purchase! You just earned 20 points.To check your balance, simply send "Points".
Value: Strengthens customer engagement by rewarding every purchase and encourages interaction.
Message 2 – Personalized offer
Hey Camille,
You have 50 points available! Use them to get 15% off your next order.
Go ahead and enjoy it.
Value: Encourages loyalty through personalized rewards and drives repeat purchases.
→ Goal: Increase cross-selling and product discovery with tailored suggestions.
⚙ How it works:
Use purchase history or browsing data to recommend complementary items.
Send messages with product images, links, and quick reply options (e.g. "Yes, tell me more" / "No thanks").
Keep the tone casual and relevant to the customer's preferences.
Message 1 – Soft suggestion
Hey Camille,
We saw you liked [Product A]. What do you think of this product that goes well with it?[Image of product B]
Reply "Yes" if you want to know more, or "No" to skip.
Value: Encourages product discovery in a natural, engaging way.
Message 2 – Invitation to discover
Hey Camille,
Here is a selection just for you, based on what you have already bought:[Image of product C]
Say "Yes" if you want more info!
Value: Personalizes the customer experience and drives cross-selling
→ Goal: Collect customer feedback and show that their opinion matters.
⚙ How it works:
Send a short survey 3 days after delivery (e.g. "Rate your purchase from 1 to 5").
Encourage replies with a small reward (e.g. "5% off your next order").
Use the feedback to improve your offer and identify brand ambassadors.
Message 1 – Invitation to rate the purchase
Hi Camille 👋,
Your order has arrived!
Could you rate your shopping experience with [brand name]?
Simply reply with these 2 buttons
Value: Shows that customer feedback matters and encourages engagement.
Message 2 – Thank you and follow-up
Thank you for your feedback, Camille! If you have any suggestions, feel free to share them with us.
Enjoy your discount here: https://exemple.com/reduction
Value: Strengthens the customer relationship and values their contribution.
→ Goal: Turn prospects into direct conversations and qualify leads quickly.
⚙ How it works:
Run a clickable ad (e.g. "Discover our exclusive offers!") that redirects to WhatsApp.
Offer an immediate incentive (e.g. "Reply now for 10% off").
Use the replies to personalize follow-ups and guide people toward the sale.
Message 1: Simple invitation
Hello! 👋
Discover our exclusive offers, just for you.
Reply now to get 10% off!
Value: Engages prospects quickly, makes direct conversion easy, and personalizes the follow-up.
