---
title: "HubSpot Integration: manage your WhatsApp conversations from your CRM"
description: "Handle in HubSpot the WhatsApp conversations that need a human: connection, inbox selection and how it works."
url: https://help.getkanal.com/en/articles/107-hubspot-integration-manage-your-whatsapp-conversations-from-your-crm
collection: "Integrations"
updated: 2026-10-20
language: en
alternates: [fr-fr]
---

# HubSpot Integration: manage your WhatsApp conversations from your CRM

Handle in HubSpot the WhatsApp conversations that need a human: connection, inbox selection and how it works.

The HubSpot integration sends the WhatsApp conversations that need a human to your CRM. Your teams find them alongside your other channels and reply from HubSpot.

## What the integration does

-   Only messages that need a human are sent to HubSpot. Messages handled by an automation or by the AI Agent are not, unless the AI Agent hands the conversation over to a human.
    
-   Conversations arrive in the inbox you selected, on a channel named "WhatsApp (Kanal)".
    
-   On the first transfer, a context note includes the recent exchanges with the customer.
    
-   Replies written in HubSpot are sent to the customer on WhatsApp via Kanal. Attachments go both ways. Internal notes are not sent on WhatsApp.
    
-   If the 24-hour window is closed, the reply is put on hold and an invitation template is sent to the customer to restart the conversation.
    
-   One inbox per team, linked to the team's first WhatsApp number.
    

## Connect HubSpot to Kanal

1.  In Kanal, click your team name, then **Settings** > **Integrations**.
    

![](https://staticfiles.gleap.io/ghelparticle/K0ispAJnP1Hq4rvcL9Q3oClXC096zhBufXGrTwUyh7d8uKWjsGSBoWvppyEDYoL82p77sit8fwd.png)

2.  Select **HubSpot** and start the connection: you are redirected to HubSpot to authorize Kanal (OAuth connection).
    
3.  Back in Kanal, choose the HubSpot help desk inbox that will receive the conversations.
    

> **Warning:** Until an inbox is selected, the HubSpot card shows that the connection is not finished and no conversation comes through. If permissions are missing, a Reconnect button appears on the card: click it to authorize Kanal again.

## Identify WhatsApp conversations in HubSpot

Conversations from WhatsApp arrive on the "WhatsApp (Kanal)" channel. Filter on this channel to give WhatsApp exchanges a dedicated queue.

> **Info:** **Availability:** the HubSpot integration is included from the Scale plan onwards.